We define what great leadership looks like at your next stage, and build the system that gets you there.
"If you don't define what great looks like, someone else will."
You've outgrown the team that got you here. Your company is scaling through other people's judgment now... and you're not sure everyone knows what good looks like.
You need a leadership standard, not another engagement survey. The kind your board can see and your managers can actually run.
Your portfolio's leadership bar is uneven, and it shows up in the numbers. We set the standard at the companies that need it, and hand your founders a system they own.
These are different symptoms, but with one root cause. The company outgrew its definition of great leadership and it hasn't been rewritten... yet.
These costs compound. You'll catch them in slower decisions and high performers opting out.
Define what great leadership looks like here. We interview your leaders, read the current state, and codify the behaviors that define great at every level.
A team that needs a clear, codified leadership standard to build on.
Wire the standard into the decisions that already happen. How you hire, how you promote, how your leaders operate.
Companies ready to make the standard the operating reality.
Build the capability to live it. The development and coaching that closes the gap, grounded in the standard. Standalone, or the natural next step after Build.
Companies rolling the standard out across the whole org, with the depth and team to do it at scale.
A senior thought partner for the hardest leadership and people challenges. Whether that's a key hire, a team that isn't performing, or an org design you need an outside perspective on.
Designed and run by wrkhappy. Whether it's a CEO summit for your portfolio, a leadership offsite, or a keynote that sets the tone for the room.
wrkhappy is led by Ash Panjwani, who built leadership infrastructure inside companies scaling from 1,000 to 20,000+ employees at Twilio, VMware, OneTrust, and Procore. She has sat in the calibration rooms and built the leadership blueprints, through hypergrowth, acquisitions, and IPO prep.
Featured in Forbes for the EQ-based leadership system she built at Procore. She builds it, and leaves you the keys.
More about Ash →Scaling companies from 50 to 500+ employees, typically Series A through D. The common thread isn't size, it's the moment: you've outgrown your current leadership standard and need one that scales with you.
Every engagement starts with understanding your specific gaps. Deliverables range from leadership blueprints and competency frameworks to hiring toolkits, promotion criteria, and development programs. You walk away with documents and systems you own and can run without us.
Your People team is running the day-to-day. wrkhappy builds the leadership standard they operate on. We define what great looks like, wire it into hiring and promotion, and hand it over. Most of our clients have strong People leaders who bring us in for the build, not the operations.
That's common, especially at earlier stages. We build the standard and train whoever will own it going forward, whether that's a future People hire, your ops lead, or your leadership team directly. For companies that need ongoing support, Advisory gives you a senior leadership voice without the full-time hire.
It starts with a 30-minute conversation to understand what's happening and where it hurts. Within a week, we come back with a point of view, a recommended scope, and a clear timeline with investment. Work typically begins 2-4 weeks from the first call. Depending on the scope, engagements range from Set the Standard to a full Bridge the Gap build.
Enough to make it stick. We typically need executive sponsorship and access to 2-3 key stakeholders for discovery. Beyond that, we do the build. Leadership reviews and approves at milestones, but we're not asking for hours of their time every week.
No. Set the Standard is a focused engagement with a clear output. Some companies need that and nothing else. Others want ongoing partnership through Advisory. We scope to what you actually need.
We build and leave you the keys. No 40-slide decks. No $500K retainers. You get a leadership standard you own and can run without us.
Yes. Many engagements start with Set the Standard, or a single Advisory conversation. If there's a fit, we scope from there.
How a scaling cybersecurity company set its leadership standard, lifted engagement 27 points, and walked into its IPO with a system its own team now runs.
Read the full story →A 30-minute call. We'll tell you where your leadership gaps are and whether we can help. No deck, no pitch.